Why You Need to Invest in Product Data to Improve eCommerce Search

By | ecommerce search, eCommerce Site Search, Search, Site Search | No Comments

Why eCommerce Search Matters Site search is critical for enabling customers to easily find what they are looking for in the shortest amount of time. Clicking through categories and filtering products can be slow compared to immediately searching for what you want. The larger your catalog, the more important eCommerce…

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5 Ways Your Ecommerce Site Can Deliver a Personal Experience

By | eCommerce, eCommerce Site Search, Guest Post, Partners, Tips | No Comments

5 Ways Your Ecommerce Site Can Deliver a Personal Experience When ecommerce technology makes online shopping easier, everybody wins. At ATAK, we build ecommerce sites for clients every day, and there is a lot we have learned in regards to creating personalized ecommerce shopping experiences. Personalization tools improve user experience,…

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Cost of Inaction: Why You Can’t Ignore Site Search

By | eCommerce Site Search, Internet Retailing, Site Search | No Comments

Even if you have had ineffective site search services/functionalities in the past or don’t think that you can afford the time or money to invest in site search, you may need to reconsider your stance here. Having an effective site search function on your e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and accurately from search engines, and will expect a similar experience on e-commerce sites.

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Difference Between SaaS Site Search And Plug-Ins

By | eCommerce Site Search, Nextopia, Site Search | No Comments

There’s a big difference between software-as-a-service (“SaaS”) site search, and the typical free (or nearly free) site search plug-ins available for download. The top three site search providers by market share – Oracle, SLI-Systems, and Nextopia – provide an intelligent site search algorithm, handle the site search traffic load on their own servers, and include excellent integration and ongoing support. You don’t get that with a plug-in.

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Why the New Year is the Right Time to Invest in Site Search

By | eCommerce, ecommerce search, eCommerce Site Search, Mobile Search, Nextopia, Search, SEO, Tips | No Comments

With a new year freshly upon us, many business owners have begun to plan how they can make 2016 their best year yet.

With fresh new marketing initiatives and sales targets in sight, many eCommerce retailers often forget about the importance of investing in their digital resources, and more importantly, the tools that help drive to your eCommerce store.

Below, are four reasons why the New Year is the perfect time to prioritize investing in Site Search and Navigation technology and why it will be extremely beneficial for your eCommerce store in 2016.

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