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eCommerce

Best Website Practices for 2016

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A great website is essential to stay competitive. Many people use websites to research a company before buying a product or using their services. Your company website can make or break a prospective client’s first impression of you within seconds of opening your site. Here are 10 best website practices…

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Nextopia

Cost of Inaction: Why You Can’t Ignore Site Search

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Even if you have had ineffective site search services/functionalities in the past or don’t think that you can afford the time or money to invest in site search, you may need to reconsider your stance here. Having an effective site search function on your e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and accurately from search engines, and will expect a similar experience on e-commerce sites.

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SaaS

Difference Between SaaS Site Search And Plug-Ins

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There’s a big difference between software-as-a-service (“SaaS”) site search, and the typical free (or nearly free) site search plug-ins available for download. The top three site search providers by market share – Oracle, SLI-Systems, and Nextopia – provide an intelligent site search algorithm, handle the site search traffic load on their own servers, and include excellent integration and ongoing support. You don’t get that with a plug-in.

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Why the New Year is the Right Time to Invest in Site Search

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With a new year freshly upon us, many business owners have begun to plan how they can make 2016 their best year yet.

With fresh new marketing initiatives and sales targets in sight, many eCommerce retailers often forget about the importance of investing in their digital resources, and more importantly, the tools that help drive to your eCommerce store.

Below, are four reasons why the New Year is the perfect time to prioritize investing in Site Search and Navigation technology and why it will be extremely beneficial for your eCommerce store in 2016.

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