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eCommerce Lab Video: Using Your Search Analytics

By | Analytics, eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Videos | No Comments

Are you utilizing the site search analytics data from your eCommerce site to its full potential? Watch the video above to discover four ways you can use this data to better understand your customers, manage your stock, and strategize your marketing campaigns. Learn more from your customers with Nextopia’s eCommerce…

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eCommerce Lab Video: Why Site Search is Important

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Mobile Search, Search, Search Analytics, Site Search, Tips, User Experience, Videos | No Comments

To kick off the new year, this week’s eCommerce Labs video gets back to basics, explaining why site search is important. Search is the most vital feature to implement on your eCommerce site. Offering enhanced on-site search will help your customers find what they want with ease. Watch the video…

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eCommerce Lab Video: Improving Search with Synonyms

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Search, Site Search, Tips, User Experience, Videos | No Comments

Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? Watch the video above to learn how configuring synonyms on…

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eCommerce Lab Video: Choosing the Right Search Refinements

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Search, Tips, User Experience | No Comments

Are your customers able to easily refine their search results and navigate through the different products you sell? While displaying search refinements can help customers find what they are looking for; too many refinements can be overwhelming. Watch the video above to discover the best practices when implementing refinement groups…

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eCommerce Lab Video: Why is Navigation Important?

By | eCommerce, eCommerce Labs, ecommerce search, Navigation, Nextopia, Search, Site Search, Tips, Videos | No Comments

Navigation is an important attribute of an eCommerce site, it helps your customers avoid sifting through multiple pages of SKUs in their search results to find their desired products. By bringing your customers to their desired product in fewer clicks, you will provide a more positive shopping experience. In this…

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eCommerce Lab Video: Mobile Search

By | eCommerce, eCommerce Labs, Mobile, Mobile Commerce, Mobile Search, Mobile Shopping, Nextopia, Nextopia Mobile, Nextopia Mobile Search | No Comments

Mobile eCommerce is on the rise. People are now reaching for their smartphones and tablets to surf the web. If you are not providing a mobile optimized version of your site, it will not perform at its full potential, resulting in a frustrating shopping experience. In this edition of Nextopia…

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eCommerce Lab Video: The Use of Images

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Employees, Nextopia, Site Search, Tips, Uncategorized, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss the importance of using images on an eCommerce site. It is important to know that when products are displayed in your search results in a way that is visually appealing to your customers they are more likely to buy. Enhanced autocomplete…

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