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The holiday season is fast approaching, and e-merchants like yourself are beginning to think about customizations and campaigns to help drive conversion on their sites. The annual increase in shoppers brings both repeat customers and first-time users who are unfamiliar with your environment. One of the most valuable navigation tools…
Society is constantly evolving thanks to advancements in mobile devices and in recent years, these devices have changed how we work and communicate to how we shop and play. It just so happens that millennials – those aged 18 to 34 – are far more attached to their devices than any…
Have you ever sat down and watched someone as they browse your eCommerce store? If not, you should try it. Odds are they’ll have a more difficult time navigating your store than you do. Buttons that seem obvious to you may be entirely hidden to them. This incongruency between the…
What comes to mind when you think of on-site search? For a seemingly simple concept, site search can be difficult to define. ‘Where do I begin?’ – seems to be a common question amongst eCommerce managers recently, as more and more decision makers recognize the importance of effective on-site search, but lack a definitive starting point.
In our latest Nextopia customer success story, let’s take a look at how Nextopia decreased Costume Collection’s eCommerce search-to-exit rate by 75% and improved their other key metrics across the board.
In our latest Nextopia customer success story, we’re going to look at how Nextopia increased OKA Direct‘s eCommerce conversion rate by 39% and improved their key metrics across the board—all in only five months. OKA: An Introduction Established in 1999 as a mail order catalogue, OKA offers an entire range…
