eCommerce Lab Video: Using Your Search Analytics

By | Analytics, eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Videos | No Comments

Are you utilizing the site search analytics data from your eCommerce site to its full potential? Watch the video above to discover four ways you can use this data to better understand your customers, manage your stock, and strategize your marketing campaigns. Learn more from your customers with Nextopia’s eCommerce…

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Black Friday and Cyber Monday Sales Across the Ocean

By | Analytics, B2C, eCommerce, eCommerce Site Search, holidays, Mobile Commerce, Mobile Search, Search, Site Search | No Comments

Black Friday & Cyber Monday, long a North American tradition, is becoming a British one, too Black Friday and Cyber Monday, generally considered distinctly North American traditions, have quickly crossing the ocean and taken UK digital retailers by storm. Despite not celebrating Thanksgiving in the last month of November, UK…

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Using Site Search Data to Perfect Product Development

By | Analytics, Articles, Customers, eCommerce, Internet Retailing, Marketing, Reports, Research, Search Analytics, Search-to-exit Rate | No Comments

You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.

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