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3 Ways to Better Understand Your Online Customers

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  Although there isn’t a customer who is physically walking into your eCommerce store, it’s still equally important to ensure the same amount of customer service. Understanding, delivering, and exceeding your customer’s expectations is crucial for the success of any company. When defining your customer base, it’s important to acknowledge…

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5 Ways to Enhance Your Website Performance

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According to Internet Retailer, by 2018 the number of global online shoppers will grow by 50%. Having an effective and high performing website has never been more important.  Online shoppers’ expectations of their online experiences are changing as fast as eCommerce is growing.  What was considered acceptable just a few years ago…

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3 Effective Uses of Site Search Analytics

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Investing in on-site search can dramatically improve the overall functionality of your site, but accessing and understanding the analytics behind this technology can put you one step ahead of the competition. In a world geared towards instant gratification, super giants like Google and Amazon dominate the customer search experience, because…

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Black Friday and Cyber Monday Sales Across the Ocean

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Black Friday & Cyber Monday, long a North American tradition, is becoming a British one, too Black Friday and Cyber Monday, generally considered distinctly North American traditions, have quickly crossing the ocean and taken UK digital retailers by storm. Despite not celebrating Thanksgiving in the last month of November, UK…

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Using Site Search Data to Perfect Product Development

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You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.

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