Something about search technology has always intrigued me. I find the idea of obtaining fast, relevant and accurate results with the click of a button simply fascinating. So much so that I chose to found a company focused on building a world class search product. Nextopia began with just one…
We’re proud to announce that Nextopia has been included in Forrester Research’s recent “Market Overview: Site Search Technology” report. Nextopia was interviewed by Forrester to provide information for the report, and was included as a player in their overview of the search market landscape alongside tech giants Adobe, Amazon, HP,…
Nextopia’s new eComm|SearchFacebook app enables retailers to integrate a completely searchable ecommerce catalog directly into their Facebook page. Fans and users will be able to search a retailer’s entire product catalog, refine searches, and locate products without ever leaving Facebook.
Overall site conversion isn’t the be-all and end-all of metrics. It is a pretty important one, sure, but there are others that you can focus on to make 2011 your best online retailing year ever.
Internet Retailer.com profile of the ROI Nextopia customer Online Stores has realized by implementing EcommIShopNav filtered search technology on the ConstructionGear.com. Online Stores plans to roll out the technology to other sites in its retailing portfolio.
In many ways, implementing good site search technology is the technology gift that keeps on giving. Sure, they’re the benefits you expect to realize. (After all, that’s likely why you’ll sign up). Obvious site search benefits include seeing the accuracy of your search results improve, and your site conversion and…
Unveiled by the National Retailer Federation as a PR stunt just six years ago, Cyber Monday has become well established among both online retailers and consumers. With retailers promoting Cyber Monday deals and shoppers responding with credit cards in hand, Cyber Monday isn’t likely to disappear any time soon.
A candid Q&A with Patrick Gill, co-founder and head of marketing at eCommerce Outdoors (TackleDirect, PennFishingStore.com, and IslandBeachGear.com), in which he talks about growing his company, making mistakes (including his biggest,) and learning how to be successful online.
Learn how eCommerceOutdoors.com competes against national chain store giants like Cabela’s and Bass Pro Shops. By emphasizing customer service and product knowledge, and maximizing online merchandising opportunities using data captured by its site search technology from Nextopia, eCommerceOutdoors.com thrives in a highly competitive market. Part two of a two-part interview with company co-founder and marketing head Patrick Gill.
BrickHouse Security Customer Acquisition & Analytics Manager Ryan Urban spearheaded its rise as an ecommerce force, culminating this year with a spot on the Internet Retailer Top 500. Here are the basics of “How to become a successful online retailer.”