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The World Cup of eCommerce: Are You Playing?

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The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer. There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game. With such an exorbitant level of engagement from the fans themselves, the World Cup also presents a profound opportunity for eCommerce retailers to capitalize on the excitement and camaraderie of the competition through online sales.

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