As a society, we live on our phones. We message friends, take selfies, tweet celebrities, and occasionally do something important like make a phone call. The phone has become more than a technology. It’s become a keystone tool in our day-to-day lives.
Have you ever sat down and watched someone as they browse your eCommerce store? If not, you should try it. Odds are they’ll have a more difficult time navigating your store than you do. Buttons that seem obvious to you may be entirely hidden to them. This incongruency between the…
It’s 3pm on a typical day in the Nextopia office. Between the clatter of keystrokes, an office full of employees works diligently to create and distribute content and products they’re proud of. Coffee is brewing. Calls are being made. The energy and engagement running throughout the office is reminiscent of…
How do we do all of this? We incorporate our site search data into our merchandising efforts. Let’s take a look at how we can do this. Site Search Merchandising – What Is It. Site search data allows you to determine the best performing products and categories. It tells you…
The search box. An often overlooked but incredibly powerful feature of any content-heavy website, like an eCommerce store. The pathway to improved sales, higher conversion rates, and a better user experience. That is, if you can get visitors to use your search tool. After some research and exploration on the subject, here are 3 tips for improving your eCommerce search box design to increase your conversions.
You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.
When we speak to eCommerce retailers at trade shows or for case studies, they are often shocked at how powerful site search has been for their business. As we learn more about these companies, it’s apparent that many companies experience the common frustrations of poor search, but fail to recognize these as signs to invest in and upgrade their on-site search. In order to avoid the same frustrations, keep these four key signs in mind.
You’re walking down the street on a beautiful sunny day in Italy. Amongst beautiful scenery and busy streets a man approaches you. Smiling, he makes simple conversation before asking if you would be interested in a highly discounted Gucci bag. Despite your desire to own it, you don’t buy it. Why? Trust. You didn’t trust the authenticity of the product itself; or you didn’t trust the seller. The importance of trust is obvious in the real world, but the lines blur when we enter the eCommerce industry. Much like you didn’t buy the bag, many shoppers won’t buy your product if they don’t trust you.
We often discuss site search through a quantitative lens – emphasizing a lower bounce rate, increased conversion rates, or a greater average order value. These critical benefits galvanize the importance of quantitative analysis in business. But what about the qualitative aspects? These relatively unknown benefits complete the picture and provide a full understanding of the power site search has.
What comes to mind when you think of on-site search? For a seemingly simple concept, site search can be difficult to define. ‘Where do I begin?’ – seems to be a common question amongst eCommerce managers recently, as more and more decision makers recognize the importance of effective on-site search, but lack a definitive starting point.