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Acquiring vs. Keeping Visitors: Spending Smarter with your Marketing Budget

By | eCommerce, Marketing, Navigation, Search-to-exit Rate, Site Search | No Comments

Most marketing budgets are spread over a variety of channels such as SEO optimization, Google AdWords, web advertising, social media advertising, and a host of other acquisition techniques. But, one area that often goes overlooked is enhancing the shopping experience through improving site search and navigation functionality. Why spend time and resources on acquisition alone, when your site search and navigation doesn’t allow your potential customers to find the products they’re looking for?

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Nextopia Visits the UK at Internet Retailing Expo 2014

By | Conferences, Customers, Employees, Internet Retailing, Partners, Photos | No Comments

Last week, we sent some of our team across the pond to attend the 2014 Internet Retailing Expo in Birmingham, UK. We were able to meet some of our valued UK customers and partners face-to-face, and continue our growth into the UK and European market. As the #1 provider of eCommerce search and navigation solutions worldwide, we are excited to continue expanding our worldwide reach, and are looking forward to attending more trade shows and industry events outside North America.

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Nextopia Site Search & Autocomplete Increases OKA Direct’s eCommerce Conversion Rate by 39%

By | Autocomplete, Case Studies, Customers, eCommerce, Online Retailing Metrics, Site Search | No Comments

In our latest Nextopia customer success story, we’re going to look at how Nextopia increased OKA Direct‘s eCommerce conversion rate by 39% and improved their key metrics across the board—all in only five months. OKA: An Introduction Established in 1999 as a mail order catalogue, OKA offers an entire range…

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Nextopia Customer Gallery Furniture Gives Away $7 Million in Superbowl Contest

By | Articles, Case Studies, Contests, Customers, eCommerce, Site Search | No Comments

Nextopia customer Gallery Furniture made headlines around the world for their unprecedented Superbowl contest where they gave away $7,000,000 in rebates to customers. The contest promised every customer who spent over $6,000 during the promotional period a full rebate if the Seattle Seahawks won the Superbowl.

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