Most people think that only B2C (business to consumer) eCommerce retailers need fast, effective, and relevant site search and navigation solutions. However, the market is shifting, and B2B (business to business) retailers now need to have a consumer-grade shopping experience to compete.
Most marketing budgets are spread over a variety of channels such as SEO optimization, Google AdWords, web advertising, social media advertising, and a host of other acquisition techniques. But, one area that often goes overlooked is enhancing the shopping experience through improving site search and navigation functionality. Why spend time and resources on acquisition alone, when your site search and navigation doesn’t allow your potential customers to find the products they’re looking for?
Last week, we sent some of our team across the pond to attend the 2014 Internet Retailing Expo in Birmingham, UK. We were able to meet some of our valued UK customers and partners face-to-face, and continue our growth into the UK and European market. As the #1 provider of eCommerce search and navigation solutions worldwide, we are excited to continue expanding our worldwide reach, and are looking forward to attending more trade shows and industry events outside North America.
In our latest Nextopia customer success story, let’s take a look at how Nextopia decreased Costume Collection’s eCommerce search-to-exit rate by 75% and improved their other key metrics across the board.
In our latest Nextopia customer success story, we’re going to look at how Nextopia increased OKA Direct‘s eCommerce conversion rate by 39% and improved their key metrics across the board—all in only five months. OKA: An Introduction Established in 1999 as a mail order catalogue, OKA offers an entire range…
Nextopia customer Gallery Furniture made headlines around the world for their unprecedented Superbowl contest where they gave away $7,000,000 in rebates to customers. The contest promised every customer who spent over $6,000 during the promotional period a full rebate if the Seattle Seahawks won the Superbowl.
A recent article over at Retail Touchpoints tells the story of how Gallery Furniture, one of Nextopia’s clients, utilized our eCommerce Search to boost searches performed, lessen the load on their customer service team, and increase their eCommerce conversions by 35%.
In another Nextopia customer success story, today we’re going to look at how Nextopia increased UK-based camera accessory retailer digi-Quick’s revenue from search by a whopping 900%, and saved their staff valuable time and money in the process.
Here at the Nextopia office, we decided to get into the holiday spirit by creating some of our very own custom decorations for the tree. Here are the results!
In another Nextopia customer success story, today we’re going to look at how Nextopia increased TrophyCentral’s conversion rate by 15-20%, and provided top-of-the-line service at a fraction of the competition’s cost.