In this edition of Nextopia eCommerce Labs, we’ll discuss search merchandising—what it is, why it’s important, and how it can help grow your sales by improving your conversion rates. From promoted products, to banners and badges, search merchandising is just one of the many revenue-boosting tools that Nextopia Search and Navigation provides for eCommerce retailers.
As summer winds to a close, our latest eCommerce infographic looks at the online shopping habits of the Labor Day long weekend. Long associated with the back-to-school season, the Labor Day holiday presents eCommerce retailers with an excellent opportunity to capture new sales in both seasonal summer closeouts, and fall product line introductions. Do you want to boost your sales during future holidays and peak seasons? Take a look at how Nextopia Search can increase your conversions, make your customers happier, and improve your bottom line.
Mobile shopping isn’t just the future—it’s the present. A recent article over at Internet Retailer profiled the growth of mobile sales among their Internet Retailer Mobile 500 list, and the numbers are truly astounding. Mobile sales are set to hit $83.78 billion in the Mobile 500 alone, up a staggering 80% from the 2013 figure of $46.56 billion. So, what do these numbers mean for you?
As a follow up to last week’s infographic on the growth of the eCommerce back-to-school market, we have created an infographic that profiles College students’ spending habits in particular.
Yesterday, the Nextopia team decided it was time to take in a ballgame and cheer on our home town Toronto Blue Jays. Even though the Jays fell to the Baltimore Orioles, it didn’t put a damper on our spirits, as good food, a great view, and even better company made it a great night all around. Interested in coming with us for our next team building event? Head on over to our Careers page to apply for one of our many positions. We’re always looking for innovative, hard-working, and (most importantly!) fun-loving talent.
What are online shoppers searching for this Father’s Day? If your eCommerce website’s search functionality isn’t up to par, it won’t matter. It is essential that your site has the specific search features needed to come out on top during Father’s Day shopping. That’s why 1600+ customers trust Nextopia to enhance their eCommerce site search & navigation functionality. Check out our infographic to find out the what, when, how, and why for online shoppers this Father’s Day.
Shopify recently posted a helpful beginners guide to eCommerce PPC keyword research. While the information was extremely relevant and important there was one aspect that we feel was left out—utilizing your own on-site search data to build PPC campaigns through customer-driven PPC keyword research.
Working at a desk doesn’t have to be uncomfortable—in fact, we believe it should be as personalized and comfortable as your home set-up. Nextopia offers each of our Developers and Designers a $2k budget to customize their computer equipment and workspace. From Bluetooth keyboards to iPads to micron sketching pens, our team of Developers and Designers have created a work environment that is the envy of any tech enthusiast.
Yesterday, we had the pleasure of being visited by the newest member of the Nextopia team—Senior Account Executive Michael Daley’s newborn son, Pearson. Michael’s wife Kristy came in to show handsome Pearson (born April 9th) off to the office. Here’s a photo of the newest member of the Nextopia family!
Today, Nextopia welcomed one of our newest customers—Ardene—to our Toronto office. As a proud Canadian company, we love working with strong Canadian brands like Ardene. Nextopia provides Ardene with enhanced site search functionality through our Nextopia Search, Enhanced Autocomplete and Nextopia Search Connect Magento Extension products.