To complement Nextopia’s hub of holiday resources for online retailers, we have sourced some of our favorite tips and guides from around the web to help you prepare for the impending holiday rush. Read on for insights from Shopify, BigCommerce, Magento and more!
Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday & Cyber Monday
Shopify spoke to five merchants about how they approach Black Friday and Cyber Monday, in industries ranging from art supplies to mattresses. Taking inspiration from their holiday strategies, they have compiled key tips on how retailers can create marketing campaigns that resonate with customers while remaining true to their brand values.
7 Ways to Win at eCommerce This Holiday Season
Magento teamed up with PayPal to compile these online selling tips for retailers preparing for the holidays. Learn more about customer financing, social commerce, voice search and the surprising new shopping dates that should be included in every eCommerce strategy. Don’t forget, the marketing tactics and technology upgrades you employ now will also help you hit the ground running in 2020.
What Lies Ahead for the 2019 Holidays? Predictions, Pitfalls, and 14 Expert Opinions to Help Increase Holiday eCommerce Sales
BigCommerce sat down with 14 industry experts to ask them what their predictions are for the 2019 holiday season. From personalization and targeted campaigns, to retail partnerships and sustainability, the coming months are expected to reinforce existing eCommerce trends and spark some new ones. Also included is a sneak peak at what to expect in the UK and Australian markets this holiday season.
How to Engage Black Friday and Cyber Monday Searchers
Search engine data from last year shows that consumers who click on Black Friday and Cyber Monday ads convert within eight days, on average. With so many people searching online, having a solid search marketing strategy is essential if you want to enjoy a bigger piece of the holiday pie. Check out data-driven insights, tips and more in this article from Digital Commerce 360.
6 Customer Retention Ideas for the Holidays
Repeat shoppers are typically worth more to an eCommerce business than three or four first-time buyers, so why not use the holiday season to boost sales year round? This piece from Practical Ecommerce outlines six simple but effective strategies to turn your new site visitors into repeat customers.
For more tips and strategies from the eCommerce experts, check out Nextopia’s Holiday Hub!