With the holiday season approaching, it’s easy to overlook the opportunities Halloween presents for online retailers. Last year, $9 billion was spent on Halloween in the U.S. alone, with candy, costumes and decorations accounting for most of this figure.
One of the fastest-growing Halloween shopping categories is pet costumes, particularly among millennials – 20% will be dressing up their furry friends this week.
Another more traditional, but often forgotten product is the Halloween greeting card. A significant number of Americans still send cards on Halloween, generating $390 million in sales.
Have you missed a trick with your online sales this Halloween? Request a demo with one of our eCommerce experts to learn how to treat your shoppers to a better online shopping experience!