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Preparing Your eCommerce Business for the Holiday Rush

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holidayblog

Get ready for the biggest sales season yet!

The most wonderful and busiest time of the year for eCommerce retailers is upon us, making every day of the holiday season a new opportunity to generate sales and create more return customers. November and December are action-packed with holidays like Thanksgiving, Black Friday, Cyber Monday, and Christmas driving 30% more eCommerce revenue than non-holiday months. With each holiday year overshadowing the previous, the eCommerce market is growing at a rapid pace and is estimated to increase by more than 17% for the 2018 holiday season. As online shoppers prepare to spend even more this year, what measures are you taking to get your shop ready for the massive traffic coming your way?

To get the most out of each holiday season, most retailers start preparing by August and some as early as January! Top of mind for most retailers is ensuring shoppers are always finding the right products in the least amount of time, contributing to a seamless shopping experience. Optimizing your online store to eliminate shopper frustration due to lack of search functionality or search results, cumbersome site navigation, poor landing pages, no geo-targeting, and more, can drastically improve your site’s bounce rate, increase conversions and average order value, and ultimately contribute to higher sales.

To sizzle up your 2018 eCommerce Holiday strategy, here’s a gift from us to you: Nextopia’s webinar for 10 Red Hot Tips to Fire-Up Your Holiday Ecommerce Sales is available for viewing now, offering valuable information for maximizing the customer experience on your site to create return customers. These tips are relevant all year-round but implementing them during the holiday season is particularly key for creating lasting, tailored customer experiences throughout your site to generate higher revenue opportunities, turn browsers into returning customers and ultimately brand advocates!


Sources:
https://rjmetrics.com/resources/reports/ecommerce-holiday-trends/
https://www2.deloitte.com/insights/us/en/industry/retail-distribution/holiday-retail-sales-consumer-survey.html

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