With more than 179 million Americans planning to partake in Halloween festivities in 2017, spending is slated to reach a record high of $9.1 billion. Consumers are expected to spend a record average of $86.13 per person.
What will consumers spend this money on? The National Retail Federation says that Halloween celebrants plan to spend $3.4 billion on costumes, $2.7 billion on candy, and $2.7 billion on decorations in 2017.
Halloween signifies the beginning of a very successful holiday shopping season, and yet, many eCommerce retailers still manage to overlook it despite how profitable it can be. Check out our infographic about Halloween 2017 stats below, to see just how important it is to make your eCommerce store Halloween-ready.