25 eCommerce Statistics You Need To Know

By September 1, 2017eCommerce, Reports
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Gain more information about the world of eCommerce with our comprehensive list of the most important online shopping statistics.


71% of shoppers believe they will get a better deal online than in stores.

80% of the population has purchased something using the internet.

67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.

Nearly half (49%) of parents stated that they cannot live without online shopping.

Men reported spending 28% more online than women during the past year.

Cyber Monday 2013 was the biggest online sales day of all time, with $1.7 billion USD spent.

84% of online shoppers refer to at least one social media site for recommendations before shopping online

Mobile ecommerce is worth $3.2 trillion in 2017 up from $1.5 trillion in 2013 – a whopping 213% increase

Shoppers spend 30% more per order when free shipping is included

Gen X spends $561 on average online, 15% more online than Gen Y who spend $489

80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once

71% of shoppers believe they will get a better deal online than in stores

44% of online shoppers begin by using a search engine

Tablets (70%) are more popular for online shopping than smartphones (47%)

95% of tablet shoppers and 72% of smartphone shoppers who make a purchase using a mobile device do it at home

43% of consumers will visit a competitor’s site next after a negative mobile shopping experience

41% of buyers don’t complete a purchase on mobile device because too difficult to enter credit card information, and 47% gave up because checkout process took too long

61% of consumers are at “somewhat likely” to cancel their purchase if free shipping is not offered

Blogs influence purchase, 13% said they a blog post had inspired a purchase

46% of users read reviews and blogs before purchasing online

33% of UK online sales occur after 6pm

36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so

51% failed to complete a purchase on a mobile device because they did not feel comfortable entering their credit card details

What are your thoughts on these statistics? Connect with us on Twitter at @nextopia to let us know.

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