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April Partner Spotlight: Roswell Studios

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Nextopia is proud to work with a large network of eCommerce experts, to further enhance the online experience for users. Every month, we chose one of our partners who really stood out in this large network of eCommerce experts.

The New York based full-service development agency, Roswell Studios, is our April partner of the Month! We had a chance to meet with Nihar Kulkarni, the VP of Business Development & Strategy, on several occasions this month. Firstly, at the NYC Shopify Meet up and secondly, at the one and only Shopify Unite. With a background in the music industry, Nihar sure is an entertaining partner to work with!

We asked Nihar a few questions about his company, and thoughts on eCommerce:

Company description

Roswell Studios is a full service mobile/ web design & development/ digital marketing firm with specific focus on Shopify eCommerce, eLearning platforms and WordPress projects.

What does Roswell Studios specialize in?

Our portfolio includes quite a few eCommerce stores within the jewelry, fashion and beauty industry vertical.  We also have experience with high-end furniture and luxury goods as a whole.  We primarily use Shopify for all of our eCommerce builds, however we have experience with Magento, Woo Commerce and other popular platforms.  We also develop WordPress sites and have a considerable amount of experience with LMS (Learning Management Systems) and the publishing industry.

What’s your company’s motto?

We are sci-fi nerds, we design & develop websites, and specialize in above average amounts of technology. We are developers that love to make things…work.

Do you think search & nav is important? What are some challenges your customers run into?

Search and navigation are critical in leading your customers / users down the sales funnel – and it is absolutely critical to help them find exactly what they are looking for in as few clicks as possible.  The digital shopping environment differs from the physical shopping experience in that it is frictionless: if you don’t find what you are looking for immediately, a quick Google search takes you to another option almost instantaneously; at the mall, if you don’t find the dress you are looking for, you have to make a concerted effort to leave the store and look for another one nearby that may or may not have different options.  With that in mind, eCommerce stores must have well organized navigation & collections, search results pages, suggested / related / upsell items, and filtering / sort on collections pages.  Of course “search” is a powerful tool – but to understand specifically what your customers are searching for when on your site allows you to merchandise search results pages in a way that drives conversions and clears out excess inventory allowing you to achieve higher efficiency with product turnover.

What is it like working with the Nextopia team?

Chantal and Kevin are great!  They came to our office in New York when they were in town for a Shopify event.  Their presentation clearly defined not only what the Nextopia platform provides, but also what the overall revenue potential can be for our client portfolio.  It was a no-brainer to partner with Nextopia – that platform speaks for itself!

Does Roswell Studios have any exciting news in the upcoming months?

We are working on a theme specifically dedicated to solving the merchandising & store admin pain points that we have come across in the jewelry, fashion, beauty and overall luxury goods vertical.  Our theme will provide cutting edge UI / UX design combined with out-of-the-box GUI solutions for optimal shopping experiences.  We are also working on a few apps that are going to be powerful revenue drivers for the same vertical.  I wish I could say more…but it’s all under wraps right now!  We’ll be at Shopify UNITE this year – and we’re looking forward to connecting with all of our industry partners and creating a mutually beneficial network with them.

Tell us an interesting fact

Hugh Lim (co-founder) and I have been friends since we were 8 years old.

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