With more than 125 million Americans (30x the population of Ireland) planning to celebrate St. Patrick’s Day this year, the holiday can bring luck to many businesses.
From green clothing and novelty accessories to food and drinks, well over four billion dollars will be spent this St. Patrick’s Day, presenting a big opportunity for retailers to increase their profits.
In honor of the upcoming celebrations, we’ve put together this festive infographic to share some of the holiday’s most surprising consumer statistics.
Also, make sure to follow us on Twitter this March 17th to participate in our St. Patrick’s day Partner Challenge. We’re asking our partners to tweet us a photo of their team decked out in St. Patrick’s gear with the hashtag #eCommerceSPD for a chance to win some fun prizes!