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Black Friday and Cyber Monday Predictions

By November 17, 2016eCommerce, holidays, Retail
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Black Friday Cyber Monday Predictions

Black Friday and Cyber Monday are two of the busiest shopping days of the year for both retailers and shoppers, as thrifty consumers will take advantage of sales and promotions and get a head start on their Christmas shopping.

This year, Black Friday will take place on Friday, November 25th the day after Thanksgiving in the U.S., and Cyber Monday will follow on Monday, November 28th.

Last year, the eCommerce world saw Black Friday and Cyber Monday records break across the board — can we expect the same for 2016, or will we see even larger sales?

Here’s what the experts are predicting so far…

Black Friday Cyber Monday Predictions

Black Friday

  • 6 out of 10 people are expected to indulge in Black Friday shopping, spending an average of $139.61 each.
  • Researchers are predicting that online purchases will be up 11.3 percent this year.
  • According to Adobe, online Black Friday sales are expected to reach $3.05 billion  dollars.

Cyber Monday

  • This year’s Cyber Monday is expected to be the largest online shopping day in history.
  • Online spending will jump to $3.36 billion with 9.4 percent growth.
  • It’s expected that shoppers will save 10% more on Cyber Monday.
  • Cyber Monday will have 49 percent of its purchases come from mobile.

Top Gifts

  • The best selling gifts for 2016 are expected to be VR devices (Oculus, PlayStation VR and HTC Vive), Pokémon, Barbie, Lego, Hot Wheels and Frozen toys, as well as Google Home and Amazon Echo.

Spending

  • Consumers are expected to spend 15 percent of their money on gifts for themselves compared to 66 percent on gifts for others and 19 percent for decorations and parties.
  • Lower prices and free shipping still remain the primary reasons for consumers to shop online, with convenience following in close.

How to Make the Most of the Online Shopping Holidays

  • When you’re shopping online, make sure to take shipping into consideration, simply because a slightly lower price might result in a significantly higher shipping cost.
  • Sign up for emails from your favorite retailers so you can be up to date with the latest deals, coupons, and promotions.
  • Make sure double check a retailer’s return policy, because you don’t want to be stuck with an item you can’t return.

These shopping days will be here before you know it. Make sure to check the Nextopia blog in a few weeks to learn which of these Black Friday and Cyber Monday predictions came true.

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