It’s hard to believe that October is almost over.
Before you know it, it will be time to put your Halloween decorations away and you’ll begin to prepare for the remaining major shopping holidays: Black Friday, Cyber Monday, Christmas and Boxing Day.
This holiday season, retailers can expect a major influx in both their online and mobile sales, as last year eCommerce sales grew by $9.33 billion, compared to an $8.76 billion increase in 2014.
With that knowledge, retailers need to ensure that their sites are not only prepared to handle the traffic, but that their site pages are visually appealing for holiday shoppers.
The reality is when online shoppers first land on your site they are going to judge it based on appearance and 52% of shoppers will not return to a website if they are not pleased with the overall aesthetics. And one proven way to make your site more visually appealing is with keyword triggered banners.
Nextopia wants to help you turn your browsers into buyers, so we are happy to present you with four ways that our banners can help you improve your sales this holiday season.
Promote Popular Items
As a Nextopia client, you have the ability to create custom banners (regardless of your design or development skill level) and you can have them appear whenever your visitors type certain keywords into your search bar.
This is where your Nextopia on-site search reports will come in handy, as you can review what your customers are searching for the most and set up specific banners around the most commonly searched terms.
For example, if you run a clothing store and you notice that your customers are frequently typing the term “winter” in the search box, as you sell an assortment of winter jackets, you can create a winter themed banner that will appear whenever the term “winter” is searched. This keyword triggered banner will send your visitors the message that they’re seeing the right results for the right products.
Share Storewide Messages
Nextopia clients can also set up a default banner in their search box, regardless of what their visitors type in. This is a great tool for sharing time-sensitive store-wide messages, such as you might be offering a special holiday discount for all orders made before December 22nd or all items that are purchased as gifts can receive free gift wrap.
Promote Similar Items
If you have customers that are constantly searching for products or brands that you don’t carry, you can create a synonym rule that will override the specifically searched term and in turn, prompt a banner that will direct your customers to a similar product. For example, let’s say you run a shoe store and your customers are constantly searching for Reebok runners, which you don’t carry. You could create a banner that would direct them to a unique landing page that shows all of your Nike and Adidas runners in stock. This is a great tool for overcoming potentially missed sales.
Promote Specific Sales or Discounts
A banner can also highlight a specific promotion that’s related to the searched item, which can actually encourage the visitors to follow through with making the purchase. For example, if you’re running a promotion on t-shirts, you can create a custom banner promoting the sale that will appear whenever a visitor searches for t-shirts.
Nextopia’s customizable banners are extremely helpful for online retailers as they are a great way to enhance visual merchandise on every page, showcase different promotions and sales, drive customers to product landing pages, and above all, they can help improve your sales.