Society is constantly evolving thanks to advancements in mobile devices and in recent years, these devices have changed how we work and communicate to how we shop and play.
It just so happens that millennials – those aged 18 to 34 – are far more attached to their devices than any other generation. In 2015 alone, millennials with internet access spent 3.2 hours per day on their phones compared to Baby Boomers – those aged 45-65 – who only spent 1.5 hours.
Millennials are tech-savvy, highly connected individuals and their fondness of technology has helped shape the way they shop. Because of this, digital shopping has since become an ingrained behavior for this generation, which is why it comes as no surprise that millennials not only dominate the retail market, but they’ve also completely changed the eCommerce game.
In 2015, 45 % of American millennials claimed they spent an hour or more each day shopping online and in turn, the sales generated from mobile devices made up 22% of the eCommerce industry and these numbers are only projected to increase over time. Because of this, brands and retailers need to take note of millennial shopping habits and ensure their business models meet the needs of this unique generation.
Successful companies know that the way to secure millennial shoppers is by making the online shopping experience more enjoyable – because a pain-free, online shopping experience will not only drive sales but also create more return customers.
In order to keep these digitally driven shoppers coming back, retailers need to ensure their on-site search solutions are mobile-friendly and that they’re using autocomplete to assist in delivering a fast and easy shopping experience.
Nextopia provides its customers with an enhanced autocomplete solution that can easily be integrated into their on-site search. This solution works by completing a word in the search bar while the customer types and provides intuitive, relevant, and error-tolerant search suggestions.
Nextopia’s on-site search technology already does a great job at detecting and correcting spelling mistakes, but autocomplete can take this a step further by ensuring shoppers get to the right product regardless of whatever mistakes they make. This is a very beneficial feature for brands that target millennials as they’re a demographic that’s used to texting, Tweeting and typing in abbreviations – so they’re bound to make a mistake or two.
Through the autocomplete feature, Nextopia customers are also able to promote certain products of higher margin or products they’d like to sell quickly by pushing them to the top of their autocompletion suggestion box as recommendations to shoppers.
It’s also important to note that autocomplete doesn’t only show suggested search queries, it also shows suggested products that match the search terms being entered. This will help shoppers save time and go right from typing in their search term to a purchasable product. For millennial shoppers who want a fast, easy, and satisfying experience, this feature is key.
Finally, Nextopia’s autocomplete is mobile-friendly, which means shoppers get the same great site search on their phones that’s intuitive, interactive, and fully customizable. This means millennials can shop directly from their devices – no matter where they are or what they’re doing.
The takeaway: By helping your customers formulate better search queries through autocomplete, you’re able to lead them to more accurate and relevant search results. This will increase your conversion rates and average order values which will help you gain more returning customers. And once millennials find a company they like, 80% of them will keep coming back.