Running an eCommerce store is challenging enough as it is and because of this, many online retailers struggle to plan and prepare for every upcoming holiday.
Minor holidays, like Halloween, tend to go overlooked as most retailers put all of their energy into preparing for Thanksgiving, Christmas, and Boxing Day, despite Halloween being an opportunity to hit missed targets, sell old inventory and push new items.
And considering how much money Americans spend each year on Halloween goods, this shopping holiday needs to be a priority for all online merchants.
In 2015 alone, Americans spent $6.9 billion on costumes, decorations, and candy, and now that October is officially underway, we’re in prime shopping time as more than one-third of shoppers have already begun to prepare.
Even if you don’t sell products that relate to this particular holiday, there are still a number of ways that you can prep your online store so you can join in on the fun and boost your overall sales.
Here’s how Nextopia can help.
No matter what industry you’re in or what products you sell, Nextopia can help you get your site Halloween-ready and grab your customer’s attention with customized promotional banners. Banners are great for enhancing visual merchandising on every page, sharing storewide messages, and optimizing conversions for specific items through keyword triggered promotional banners. You can make the most of this feature by using seasonal colors, fonts, and images.
Nextopia ensures that customers can shop quickly and easily from their devices no matter where they are by making all client websites mobile friendly. Nextopia’s Mobile eCommerce Search is optimized for small screens and features a user interface that’s interactive and easy to use, which means with the swipe of a finger your customers can shop with ease.
On-Site Search Reports
If you’re a Nextopia client, you can also take advantage of your on-site search reports to further help prepare for any upcoming holidays. The on-site search reports allow you to pay attention to the different trends and products that your customers search for. This allows you to bring in new items that you might not currently sell or stock up on more commonly searched items so you are prepared for the following year.
Easy to Locate Search Bar
One of the most frustrating things for an online shopper to encounter is not being able to locate the search bar, whether that’s because it’s too small or in an unfamiliar location. To ensure your shoppers always have a smooth shopping experience, look for ways to make your site search box stand out from your site’s color scheme. A great way to do this is by putting text inside of the search box, such as “Enter keyword”, by adding a button that reads “Search”, as well as a recognizable search icon similar to the green magnifying glass in the image above.
This is a great tool if you want to highlight certain items in your search box for your visitors to see by overlaying customized badges on top of them. This is ideal if you want to push sales of specific items, whether that’s candy, decorations, costumes, or any other product that you’d like to sell more units of.
By ensuring that your eCommerce store is not only ready for Halloween, but every upcoming holiday, you can improve your store’s conversion rates and gain more happy customers who will come back to purchase from you again in the future.