When a potential shopper makes it to your eCommerce site, typically the first thing they take in are your product photos. Because of this, product photos are a crucial element for the success of an online store.
The difference between mediocre and professional looking product photos can easily make or break your online sales. So it’s important to always use high quality images that are both visually appealing and clearly communicate the details of your product in ways that regular product copy can’t.
You might think that you need a professional photography set up to take great product photos, but it’s much easier than that. In order to always provide your visitors with powerful visuals, we rounded up five tips that will improve your product photos on your eCommerce site.
Consistency is Key
A professional eCommerce site must always have consistent product photos. Not only does it make your site look more clean and professional, but it will also make it easier for your visitors to compare your products. Make sure that all product images are shot with the same background, have the same lighting, and the same cropping.
Incorporate Multiple Views
You need more than just a powerful hero images get your visitors to follow through with making a purchase. Make sure to always include additional images that showcase your products from all angles as it will help your shoppers get a better visualization of how your product will look in person.
Have Photos for Every Color
If a product comes in a number of colors and variations, you need to have photos of every style available. You don’t want to make it hard for your visitors to imagine what the product actually looks like. You need to make their online shopping experience as easy as possible.
Remove the Background
When it comes to the general rules of product photography, a clean, plain background typically works the best. The background of an image should never conflict with the product or distract the viewer, which is why removing the background all together works the best. The only challenge is many retailers don’t know how to properly remove the image by themselves.
Another tip for improving your product photos is enabling zoom. A good zoom should make your shoppers feel as if they’re holding the product in front of their face. The zoom should highlight the details of the product and doesn’t distort the image.
One of the perks of being a Nextopia customer is being able to use Nextopia’s Product Recommendation engine which gives shoppers the opportunity to explore personalized product recommendations to enhance their online shopping experience. You can enhance this experience by using high quality product photos.