In eCommerce, every decision you make impacts the rate at which your visitors convert to make a purchase.
For an online retailer, there is no single bigger influencer on website ROI (return on investment) than visitor to buyer conversion rates. It is crucial to keep customers engaged as soon as they land on your homepage. Customers spend an average of just 8 seconds before deciding whether or not to remain on a website.
If you’re making gut driven decisions about how to alter your eCommerce site’s experience, you may negatively impact your online store’s conversion rate. This could mean lost sales and revenue, or even worse, sending your customers to shop with a competitor.
With 2015 Q4 reports nearing completion and numbers being finalized, take a look at your own Q4 report. Your report likely reflects the usability of your eCommerce store. If you are unsatisfied with these numbers, assess how much you are looking to grow your online store’s revenue through increased conversions.
Even if it feels like a small step, ensure that you are taking every opportunity to make your website user friendly and tailoring your website experience to your target audience. Pay close attention to your site search analytics. This is where you will be able to see what users are looking for or having trouble finding through your website’s navigation.
According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. These visitors have an increased level of purchase intent, which is known to convert up to 5-6 times higher than the average non-search visitor.
Investing in site search is a key way to increase your website’s conversion rate.
- 43% of online shoppers say the first thing they do when they visit a retail website is search by the product name or category.
- 79% of all shoppers who visit a website looking for specific product go straight to the search bar.
- 71% of online shoppers report that keyword searches are very helpful in shaping purchase decisions while shopping online.
- 47% of online retailer revenue is from repeat business.
- An intelligent search engine can decrease customer refunds by up to 85%.
Whether your goal is to increase leads and sales, decrease customer service costs, or both, having a robust search engine can transform your organization’s website into a powerful tool that can generate higher revenue for your business.
This case study on authenTEAK shows you the impact site search has to increase your website’s conversion rate. By partnering with Nextopia, authenTEAK was able to increase their conversion through search by 200%, and saw a 50% increase in average order value.
If you’re an online retailer and have questions about how to enhance your website, we’d love to hear from you. As a Top 3 site search solution among Internet Retailer 1000, we are always happy to share our knowledge to help you sell smarter.