A great website is essential to stay competitive. Many people use websites to research a company before buying a product or using their services. Your company website can make or break a prospective client’s first impression of you within seconds of opening your site. Here are 10 best website practices for your business in 2016.
1. Remember your Goals
All websites need to start with a solid strategy and achievable goals. What is the purpose of your website? What are your goals and how will you know how you’ve achieved your goals? What metrics will you track to measure the success of your goals? Establishing realistic goals for your site will set the foundation of how to successfully drive your business online.
2. Know your Audience
Know who your audience is and market to them. Your target audience will affect your design and content, and ultimately affect your website’s success. By installing and using tools such as Google Analytics, you have a way to monitor what is and is not working on your website. This will enable you to adjust your marketing and online efforts.
3. Cut the Clutter
Keep your website’s layout clean and organized so viewers can easily move from page to page. A website with poor navigation will frustrate your potential customer, and cause them to leave – increasing your bounce rate. If your bounce rate is above the industry average of 34%, it may be due to your website layout.
4. Visual Quality
Ensure that you are using high quality images and graphics throughout your website. The more professional, relevant and well-placed your website’s photography is, the more business you’ll conduct over time. Keep your target audience in mind when choosing images and graphics for your website.
5. Optimize Text
You should have enough text on your website to inform and engage your viewers, but not overwhelm them. According WholeGrain Digital, a webpage generally needs a minimum of 300 words for SEO purposes. However, most website viewers skim headlines without reading the body of text. Make your headings count.
6. Speed Matters
Ensure your website loads your content quickly to increase SEO rankings. If your website is slow, not only will people lose interest and exit your website, they will also have a negative impression of your company. A Google experiment found that traffic and revenue dropped by 20% when a page with 30 results loaded half a second slower than a page with 10 results displayed.
7. Call to Action
Use strong Call to Actions (CTA) throughout your website. Terms such as; now, free, get, please, have the best results. CTA’s that convey a sense of time urgency, or appeal to emotions have a higher click-through rate. Use CTA’s as buttons if you are selling products on your site.
8. Utilize Social Media
Display links to all of your social media pages in easy to find areas throughout your website. Also provide links to your company’s website across each of your social media homepages. Websites, social media sites, and blog pages all generate traffic to each other.
9. Is Anyone There?
Make sure there is a clear way for your customers to contact your business. Your business phone number, address, and other contact information need to be visible on every page of your website. Make it simple for people to contact you.
These are just some of the many best practices you can try out and implement on your website.
Enhancing a company website is a challenge many businesses face. Understanding the various expectations potential customers have is essential to provide the best user experience. If you’re unsure on where to begin, you can start by contacting us at Nextopia.
Named a Top 3 2016 Leading Vendor by Internet Retailer, Nextopia is dedicated to helping online retailers grow their businesses through our innovative technology and proprietary methods.