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How AuthenTEAK used Nextopia to Achieve eCommerce Success

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Nextopia Customer Success Story
Founded in 2004, AuthenTEAK is a luxury outdoor furniture retailer that features furniture and accessories to complement any outdoor living space. A Nextopia customer since 2013, AuthenTEAK implemented Nextopia Software in order to combat slow results and limited filtering, which was causing frustration among shoppers.
“Our past platform provider had a lot of glitches that led to a lot of down time on our site, including product images that wouldn’t load, search wouldn’t function and the payment process system would always have errors processing orders.” – Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
After implementing Nextopia’s Site Search and Enhanced Autocomplete, AuthenTEAK customers have the ability to easily find what they are looking for and discover new products.  Nextopia’s search functionality also helps customers see all available products within the filter segmentation. For example, customers are able to view the entire line of bar chairs in one place.
“We have noticed our orders are more of a blend between furniture and different accessories which has increased our average order value. Having the search and filters helped customers locate complementary products faster! We have seen furniture orders with protective covers, cleaning products, teak mats and planters!” – Ashley Evans, eCommerce Marketing Manager, AuthenTEAK
Recently, we had a chance to sit down with Ashley, the eCommerce Manager of AuthenTEAK, who spoke specifically of the success that AuthenTEAK has had working with Nextopia. A successful eCommerce retailer, AuthenTEAK has implemented many successful features to enhance the user experience on their website. Noteably, Ashley speaks to the success AuthenTEAK achieved after implementing on-site search and enhanced autocomplete. Learn more about AuthenTEAK’s sucess in the video, below.
AuthenTEAK has experienced a tremendous R.O.I. and increased customer satisfaction since implementing Nextopia Site Search technology. Additionally, the back-end reporting and analytics hve proven to be a great internal resource for their sales team, allowing them to quickly find products to show customers in-store, as the showroom is too small to showcase every product the company offers. Nextopia’s back-end software also helped customer service reps assist shoppers with product questions over the phone. When site visitors call with a question, customer service reps can now pull up products and product information instantly online instead of pulling out catalogues.
AuthenTEAK also commends Nextopia’s customer service team for streamlining the implementation process. AuthenTEAK found what other Nextopia clients have found—that enhancing your eCommerce store’s on-site search functionality turns browsers into buyers.Nextopia Customer Success Story

Nextopia Customer Success Story


Founded in 2004, AuthenTEAK is a luxury outdoor furniture retailer that features furniture and accessories to complement any outdoor living space. A Nextopia customer since 2013, AuthenTEAK implemented Nextopia Software in order to combat slow results and limited filtering, which was causing frustration among shoppers.

AuthenTEAK

“Our past platform provider had a lot of glitches that led to a lot of down time on our site, including product images that wouldn’t load, search that wouldn’t function and the payment process system would always have errors processing orders.”

– Ashley Evans, eCommerce Marketing Manager, AuthenTEAK

After implementing Nextopia’s Site Search and Enhanced Autocomplete, AuthenTEAK customers have the ability to easily find what they are looking for and discover new products.  Nextopia’s search functionality also helps customers see all available products within the filter segmentation. For example, customers are able to view the entire line of bar chairs in one place.

“We have noticed our orders are more of a blend between furniture and different accessories which has increased our average order value. Having the search and filters helped customers locate complementary products faster! We have seen furniture orders with protective covers, cleaning products, teak mats and planters!”

– Ashley Evans, eCommerce Marketing Manager, AuthenTEAK

Recently, we had a chance to sit down with Ashley, the eCommerce Manager of AuthenTEAK, who spoke specifically of the success that AuthenTEAK has had working with Nextopia. A successful eCommerce retailer, AuthenTEAK has implemented many successful features to enhance the user experience on their website. Noteably, Ashley speaks to the success AuthenTEAK achieved after implementing on-site search and enhanced autocomplete. Learn more about AuthenTEAK’s sucess in the video, below.

AuthenTEAK has experienced a tremendous R.O.I. and increased customer satisfaction since implementing Nextopia Site Search technology. Additionally, the back-end reporting and analytics hve proven to be a great internal resource for their sales team, allowing them to quickly find products to show customers in-store, as the showroom is too small to showcase every product the company offers. Nextopia’s back-end software also helped customer service reps assist shoppers with product questions over the phone. When site visitors call with a question, customer service reps can now pull up products and product information instantly online instead of pulling out catalogues.

AuthenTEAK also commends Nextopia’s customer service team for streamlining the implementation process. AuthenTEAK found what other Nextopia clients have found—that enhancing your eCommerce store’s on-site search functionality turns browsers into buyers.

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