Baby Boomers and Millennials are two different generations who grew up having access to very different technologies. While Baby Boomers experienced the excitement of the color television, Millennials saw the Apple Watch become a reality. In terms of eCommerce, Baby Boomers have not always had the ability to shop online, while the majority of Millennials have. Upon determining their demographic, online retailers have to consider the age of this target market, as it is going to determine how they accommodate them. Our newest infographic shares some differences between the shopping habits of Baby Boomers and Millennials.
Now that you know all about the difference between Baby Boomer and Millenial shoppers, it’s time to put that knowledge to use and optimize your site search. We’re here to help, book a free demo with us and we’ll show you how much business you might be missing out on.