When customers are using the search function on your site, they are most likely looking for a specific item. By storing their recent searches, the customer simply needs to click on a previous search rather than retyping it out. Watch the video above to learn about the importance of saving your customer’s recent searches on your site. Help your customers find what they’re looking for and boost your conversion rates with Nextopia’s eCommerce site search and navigation solutions.
“You can present your customer with the option of repeating past searches in a single click.” (Tweet!)
By enabling your site to record recent customer searches through a cookie, you can present your customer with the option of repeating past searches in a single click. This functionality is easy to implement, and provides another layer of personalization to your customers’ shopping experience.
Additionally, it encourages your customers to return to your site after comparison shopping. By allowing them to click on a previous search rather than type it out again, you can save your customer time and give your store a better chance of converting a comparison browser.
If you do decide to enable this function, make sure you allow your customers to delete recent searches, or even decline the option completely. Many customers prefer to shop and browse in private, and may be concerned about your data gathering policies. By allowing them to delete or turn off saved searches, you can show them that you’re serious about giving them options, and about customer privacy.
Thanks for watching and I’ll see you next time!