It is important to display your search box and search results “above the fold” on your eCommerce website. If your customer has a difficult time finding these features, they will have a negative experience with your site. Watch the video above to learn about why these features should be immediately viewable on your eCommerce site. Help your customers find what they’re looking for and boost your conversion rates with Nextopia’s eCommerce site search and navigation solutions.
“The chances of a customer buying a product below the fold are much lower than one above” (Tweet!)
Lets start by defining the term “above the fold”. Everything on your website that is immediately viewable, without scrolling down, is considered to be “above the fold”.
Your customers like to get their shopping done quickly and easily, and many will buy one of the first products displayed in their search results. Therefore, the most relevant and important search results should be displayed above the fold. The chances of a customer buying a product displayed below the fold are much lower than one above the fold.
You should also display your search box above the fold, as it should be easy for customers to find and use. If it’s on the bottom of the page, it will be hard for customers to find and they may become frustrated and leave. As, as every eCommerce retailer knows, a lost browser is a lost sale.
Remember, place your search box and as many search results as possible above the fold on your website.
Thanks for watching and I’ll see you next time!