eCommerce Lab Video: Add To Cart and Buy Now Buttons

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Can your customers easily purchase products on your site? How many steps are required between searching and actually buying a product? Watch the video above to discover the benefits of including an ‘add to cart’ and ‘buy now’ button in your search results. Help your customers find what they’re looking for and boost your conversion rates with Nextopia’s eCommerce site search and navigation solutions.

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“How many steps are required between searching and actually buying a product on your site?” (Tweet!)


Hello, my name is Jacqueline and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about the importance of the ‘add to cart’ and ‘buy now’ buttons that are displayed within your search results.

You should make it as easy as possible for your customers to access and use every part of your website, and this includes being able to easily add items to their cart, and purchase purchase items, with a single click.

It is important to have one of these buttons on each search result to eliminate unnecessary steps between searching and buying. By providing your customers the ability to add an item to their cart, or jump straight to the checkout, without having to enter the product page, you encourage conversions and save your customers time.

As customers who have already bought before from your site have a much higher chance of purchasing from you again than a first-time visitor, it’s vital that you make buying as easy as possible.

Don’t give your customers a reason to buy from your competitor. By adding these simple buttons to your search results, you can increase your conversions, save your customers time, create a loyal customer base, and grow your revenue.

Thanks for watching and I’ll see you again!

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