Your site can further benefit from search by implementing an adaptive search function. Adaptive search causes your best performing products to be displayed first in the search results on your site. Watch the video above to learn why it is important to have search technology that learns from your customer’s behaviour. Help your customers find what they’re looking for and boost your conversion rates with Nextopia’s eCommerce site search and navigation solutions.
“As new products are released and customer buying habits change, so will your search results.” (Tweet!)
Lets begin by defining adaptive search. Adaptive search is when your search technology learns, or adapts, to customer behaviour over time. What does this mean? It means that if a group of products has an equal relevance score in a customer’s search results, the best “performing” product—the one that gets clicked on most often—will automatically be promoted to the top of the search results.
This feature is important to have with on site search for a few reasons.
First, it helps to display search results in a more effective manner than simply by alphetical order. By showing the most popular products at the top of your search results, you will be displaying the best, most in-demand products to your customers. Chances are, if other people preferred one product to another, others will too.
Second, an adaptive search algorithm will change over time instead of remaining static. As new products are released and customer buying habits change, so will your search results.
And finally, an adaptive search will do all of this passively—without ever needing input from an eCommerce retailer. While you can still customize your search results by pushing certain products to the top of certain keyword results, adaptive search is a completely hands-off solution that revolutionizes how your search operates, and delivers higher conversion rates and revenues than stock search solutions.
Thanks for watching and I’ll see you next time!