What happens on your site if a customer types “contact us” in your site’s search bar? Are they directed to a “no results found page” forcing them to manually scan your page for your company’s contact information? Watch the video above to discover the benefits of making all of your site content searchable. Experience flexibility in your site search and navigation with Nextopia’s eCommerce solutions.
“Provide your customers with easy access to everything on your site by making all of your content searchable.” (Tweet!)
Lets go over why this is important to a successful website.
All of the information on your website should be easily accessible, not just the products you are selling. Examples of pertinent information that should be returned in search results are shipping information, contact information, blog content, and much more.
Another benefit of making all of your content searchable is a reduction in the number of phone calls your customer service team receives. By making important information easily findable, your customers will be less likely to call your phone lines to ask simple questions about shipping and return policies, for example.
Remember, customers that can’t find what they are looking for often turn into frustrated callers, or—even worse—into your competitor’s customer. Provide your customers with easy access to everything on your site by making all of your content searchable.
Thanks for watching and I’ll see you next time!