Are your customers able to easily refine their search results and navigate through the different products you sell? While displaying search refinements can help customers find what they are looking for; too many refinements can be overwhelming. Watch the video above to discover the best practices when implementing refinement groups on your eCommerce site. Boost revenue and raise conversions on your own store with Nextopia’s eCommerce Site Search and Navigation solutions.
“When choosing your refinements, curate your selections to only include important ones.” (Tweet!)
What are refinements? Refinements the filters that are displayed on the left side of your search results. Some common examples of refinements are price, color, customer rating, and gender. They give the customer an easy way to refine their search terms and navigate through your product catalog.
Although displaying refinements are vital to helping your customers find what they’re looking for, it’s important to choose your refinements wisely. If you display every possible refinement, your customers will be overwhelmed and find it difficult to choose the refinement that they’re looking for.
When choosing your refinements, curate your selections to only include important ones. Also, be mindful of your product offering, and the demographics of your site visitors. An electronics store should have a different refinement strategy than, say, a furniture store for example. Utilize A/B testing to find out what refinement strategy fits your needs.
Remember, keeping your site simple and easy to use will make customers come back and buy again!
Thanks for watching and I’ll see you next time!