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eCommerce Lab Video: Why is Navigation Important?

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Navigation is an important attribute of an eCommerce site, it helps your customers avoid sifting through multiple pages of SKUs in their search results to find their desired products. By bringing your customers to their desired product in fewer clicks, you will provide a more positive shopping experience. In this edition of Nextopia eCommerce Labs, we’ll discuss why navigation is important and how you can increase your conversions by utilizing navigation on your site.

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