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Father’s Day eCommerce Infographic: What are Online Shoppers Searching For?

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What are online shoppers searching for this Father’s Day? If your eCommerce website’s search functionality isn’t up to par, it won’t matter. It is essential that your site has the specific search features needed to come out on top during Father’s Day shopping. That’s why 1600+ customers trust Nextopia to enhance their eCommerce site search & navigation functionality. Check out the infographic below to find out the what, when, how, and why for online shoppers this Father’s Day:

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Whether you are a child looking for the perfect gift, or an eCommerce retailer preparing your site for the holiday, Father’s Day is a huge gift-giving occasion in North America—with total spending expected to reach$13.3 Billion in the United States alone. Not only are people buying for their fathers, 29% will shop for their husbands and nearly 10% will buy a gift for their sons.

Luckily for eCommerce retailers, 56% of these people plan on shopping online to purchase the perfect gift. How can you ensure that people buy from your store? Will they be able to find what they are looking for? Here are some tips to drive traffic to your site:

When deciding where to shop, 59% of customers are influenced by free shipping, 48% want to see price cuts, and 36% of purchases may be swayed by a coupon. These are all tactics that can be utilized to ensure success during this holiday’s buying period.

You may be wondering—what the optimal time is to reach people shopping for Father’s Day? Studies show that 30% of customers will shop two weeks prior to the big day, 28% will wait until the last week, and only 12% said they would wait until the last minute. Is your site ready?

According to eBay, the highest selling items on Father’s Day include boxer briefs, ties, and an array of sporting goods. With people looking for such specific items, it is vital to the success of your business to have an intelligent search and navigation tool on your site. If your customers can’t find what they are looking for, they will be forced to go somewhere else (likely to a competitor), which will in turn lose you valuable business.

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