According to a report by Forrester Research Inc., 60% of all US retail sales will involve the internet in some way (making an actual purchase online, or conducting research on a product online before purchasing in-store) by 2017. This is a staggering number that predicts that the rapid growth of the eCommerce industry will continue in the near future. However, the main factor in the increase of web participation in retail purchases is the rise of mobile shopping.
“Driving this e-retailing growth is the increasing ubiquity of smartphone ownership in the United States along with retailers’ investments in enabling e-commerce and mobile applications” says Forrester analyst Sucharita Mulpuru. As a retailer, how can you capitalize on these trends? “Retailers should make sure to support self-service mobile functionality for in-store shoppers,” says Mulpuru. Even if shoppers aren’t purchasing on their phones (and an increasing number are), they often use their mobile devices as an in-store guide that provides additional product information and customer reviews.
In order to stay ahead of the curve, retailers must not only adapt to their customers’ changing needs and lifestyles, but provide their customers with a superior shopping experience across every platform. Simply providing mobile support isn’t enough. You have to win the mobile space from your competitors.
This is where Nextopia’s new Mobile solution comes in. Using the same industry-leading technology that has made Nextopia the #1 global provider of site search and navigation solutions, Nextopia Mobile gives retailers the power to convert browsers to buyers—anywhere and everywhere. Our app-style interface is completely customizable, making it easy for retailers to tailor their mobile site to their shoppers’ needs. Built from the ground up for mobile optimization, Nextopia Mobile delivers the dynamic filters, mobile autocomplete, and adaptive search algorithm of your existing Nextopia-optimized site all in a smartphone and tablet-friendly package.
Whether you’re a stand-alone eCommerce retailer, or a brick and mortar retailer looking to improve your online and in-store shopping experience, one thing is certain—in order to avoid being left behind, you need to do more than follow the trends. You have to anticipate them.