In another Nextopia customer success story, today we’re going to look at how Nextopia increased TrophyCentral‘s conversion rate by 15-20%, and provided top-of-the-line service at a fraction of the competition’s cost.
TrophyCentral: An Introduction
TrophyCentral was founded in 1999 by a wife and husband team, with the primary goal of making it as easy as possible to buy trophies online at discounted prices. Combining the latest technology, a huge selection of online awards and top-rated customer service, TrophyCentral has been able to help consumers find and buy the trophies and awards they want with the ease of just a few website clicks. Boasting over 100,000 customers, TrophyCentral has provided trophies and awards to over 370 of the Fortune 500 companies, and to over 9,600 elementary and secondary schools, colleges and universities. They run their store on the Yahoo! Platform and have been a Nextopia customer since 2009.
A Growing Product List Causes Problems
As they continued to grow, TrophyCentral found that their navigation and product search was limiting them from increasing their sales. Customers were having difficulty finding items and many resorted to calling their sales lines. This occupied far too much of TrophyCentral’s employee resources. Finally, they decided they needed to enhance their site search.
Results & Recommendation
Once TrophyCentral’s Founder & President Neil Rader subscribed to Nextopia’s services, he told us that “conversion improved by roughly 15-20%.” He also said that they had “fewer phone calls”, which allowed their sales team to process orders at a faster rate rather than waste their time trying to find what customers were looking for. Rader rated Nextopia’s sales and support staff as “very good”, and said that he would be open to implementing more Nextopia products in the future.
Unhappy With The Competition
In our interview, Rader told us that before joining Nextopia, they went with a couple of our competitors. However, they found that “their price was very high for similar search features and performance.” Nextopia’s competitive pricing led them to give it a try, and it was a decision they would not come to regret.