News, Events, Tradeshows, and Other Happenings

The boss doesn’t let us out of the office much, but when he does…well, let’s just say that what happens in Vegas stays in Vegas. In 2016 we’re headed back to IRCE in Chicago, of course, but you’ll also find us at the ROI Revolution tradeshow in Orlando, IRX in the UK, and Magento Imagine (in, umm…Vegas). Check the event listings below for more details.  We try to stay out of the news while we’re on the road, but we do have some product and partnership announcements from time to time – check our press releases for news updates. Whether you are looking for news, events, or just photos of good, clean fun at our tradeshow booths, you’ll find it here.

Events

Internet Retailer Conference & Exhibition (IRCE)
June 7 – 9, 2016
McCormick Place West
Chicago, IL
Meet us at booths 1620, 123, 908
Click here to book a meeting

Nextopia In the News

Power Retail
Case Profile: Costume Collection’s Site Search Overhaul

Costume Collection’s search had a tendency to return very poor results, causing customers to believe they didn’t carry the products they were looking for. CIO Ming Malaykham tells Power Retail how the company rectified the issue.

How to Plan For Black Friday 2014

Online sales during Black Friday have grown tremendously during the past two years. Is your business prepared for this year’s e-commerce shopping spree?

Ecommerce Grows with Short Holiday Shopping Season

The official holiday shopping season just days away and shoppers are busy making their lists and checking them twice. With the holiday shopping season unusually short this year, more and more consumers year-over-year kick start their shopping on Black Friday.

Labor Day Sales Could Be Bigger Than Black Friday

The best online sales began the week before Labor Day and extend through Sept. 2, according to Nextopia which estimates discounts on apparel and accessories at roughly 48 percent off original prices.

Nextopia Celebrates 10th Anniversary of IRCE

With IRCE quickly approaching, Nextopia put together this infographic which summarizes the different aspects of the conference. This includes important locations, keynote speakers, show statistics, etc.—and get vendors and attendees excited about the 10th anniversary of the show.

Gallery Furniture Improves Conversions By 35% With Enhanced Site Search

Since implementing the search tool, Gallery Furniture has seen search function use double, as well as an improvement in overall customer satisfaction. “Our phone sales representatives have noted a marked reduction in customers requiring assistance in finding a product on the site,” Friddle said. “We are able to lead customers to the products that best fit their needs, and our conversion rates have improved by 35%.”

Conversions Webinar – The Gift That Keeps On Giving!

In conjuction with Magento and Collins Harper, a preeminent Magento partner, this free webinar will show you how to optimize search functionality and Magento Enterprise best practices to increase conversion.

Site Search in Focus with Nextopia’s Arora

Website Magazine interviewed Sanjay Arora, founder and CEO of Nextopia on why site search is so important, the expectations of business users, the necessary features and where the industry is headed.

Voice-Over Merchandising in Site Search

Differentiating the on-site search experience is important for retailers and those that take its development seriously are poised for much greater success than those that do not.

Magento Integrates Advanced Site Search from Nextopia

Through the partnership, Nextopia will offer Magento merchants site search tools, provide access to purchase behavior data and the ability to deploy merchandising strategies.

VogueWigs.com integrates Likes, YouTube and Twitter into search results

The e-retailer incorporates social network data into its site search algorithm.

Toolfetch.com renovates its mobile site

The tool retailer adds more robust site search and slims down the site.

New site search treatment for Treadmill Doctor boosts conversion 10%

An auto-complete feature, with product images, speeds up searching and finding.

Niche retailer Online Stores focuses on improving performance

After years of adding web stores, the retailer is focusing on improving its existing sites.

Site Search guides product selection

Retailer eCommerce Outdoors adds SKUs based on consumers’ site searches.

Outside the Box

Site search helps consumers find what they want, and retailers understand what consumers are thinking.

Product images in site search window (Autocomplete) boosts conversions for BrickHouse

When online retailer BrickHouse Security added an automated drop-down menu of textual results that appear when shoppers enter terms into its site search window, it boosted conversion rates. But adding product images to the menu broke open the bank, says Ryan Urban, manager of customer acquisition and analytics.

Toolfetch customers retrieve products faster with a new site search system

To make it easier for online customers to search for products on its web site, online retailer Toolfetch.com recently switched from the Google Mini site search engine to Nextopia’s eComm|Search.

Shopping for SaaS

The software-as-a-service approach enables retailers to add technology quickly. A Good contract is needed to propvide long-term protection.

The Right Path

While it’s tempting to favor products merchants want to move, site search is most effective when relevancy rules.

Pointing the Way

Retailers are boosting sales by providing more relevant and informative site search results.

Finding Gold

Site search is blossoming into a tool that delivers more than a list of results. E-retailers are ordering results based on business goals and beginning to blend site and web search.

Treasure Hunt

Site search and merchandising technology incorporating more analytics and help from product reviews and content is refining merchandising.

Site search helps Kinetic Fountains triple sales

Sales at KineticFountains.com grew three-fold last year over 2004, largely due to an expansion of its product line supported by an effective site search function, company owner Brian Godwin says.