Commerce Search: Why Do I Need a Better Search for my Store?

  • The ability for shoppers to locate products within an online store quickly and easily is of the utmost importance to the success of online retailing. But, all too often, search functionality falls short of providing relevant matches to customers.
  • eComm|Search™ makes it easier for your customers to find the products they are looking for by employing a variety of strategies ranging from merchandising to fuzzy matching to analysis of customer search and purchase behavior.
  • The end result:
    An enhanced user experience, satisfaction for the shopper and, in turn, increased sales for the retailer.

Learn More about Features

  • Merchandising
  • Control product ranking within search results on an automated and scheduled basis.With merchandising you can:
  • Display promotional banners
  • Create custom landing pages
  • Promote select products to top of results
  • Error tolerant fuzzy matching
  • Error-forgiving logic will return relevant results based on:
  • Partial term matching
  • Sounds like matching - "sandels" will find "sandals"
  • Singular and plural variations

  • Advanced search refinements
  • Empower shoppers to effectively narrow their search results or sort by any relevant field such as size, color or brand.
  • Spell correction
  • Customers are automatically presented with suggestions based on corrected spelling.
  • "Did you mean?" suggestions
  • eComm|Search offers your customers intelligent alternatives to their search queries.
  • Fast Accurate Search Results
  • Autocomplete makes search faster
  • Fuzzy matching to handle spelling errors

Fact: Shoppers that search covert up to 3X higher

  • Synonyms
  • Create a custom synonym map for your products. Customers looking for "notebooks" at a computer retailer using "laptop" in their product descriptions will still get relevant results.
  • Metrics driven ranking
  • Products are dynamically ranked based on multiple data sources including:
  • Customer search behavior
  • Historical sales data
  • Number of times a product is viewed or purchased
  • Margins, sales rank and inventory levels etc.
  • Autocomplete (now with Images)
  • Guide your customers toward a sale by displaying popular search suggestions as they type. Save time, avoid spelling errors, and improve customer satisfaction.
  • Reporting and Analytics
  • Most popular search terms
  • Poorly performing searches
  • Highest converting keywords
  • Calls to Action
  • Sell with search - we embed Add to Cart and More info right into your search results.
  • Quick View and Zoom
  • Present your shoppers with additional information without leaving the search page.

Fact: Up to 50% of your shoppers use Search

  • Multiple Displays
  • Display your search results in Grid, List or Hybrid Views.
  • Blogs, Content & Social Media
  • Include any content in your search results.
  • Facebook
  • Extend your entire product catalog with the Nextopia Facebook App
  • Search Suggestions
  • Present your customers with relevant suggestions as they type in your search box.
  • Inside Sales Module
  • Equip your internal sales force with a customized version of search results.This custom search is only available to select staff and contains additional product information aimed at enabling increased sales.
  • Easy Integration
  • Fully compatible with any Ecommerce Platform including custom ASP, .NET or PHP systems and even hosted solutions like Yahoo! Merchant Solutions, Volusion, Netsuite.
  • Dynamic Site Navigation
  • Extend the functionality of eComm|Search to the navigation system of your web site. eComm|ShopNav, an add-on product, will give your shoppers the ability to narrow their results across your entire site.
  • Developer Friendly
  • Are you a developer? We are developer friendly and have an XML and JSON API with development kits in the following platforms/languages:
    ASP CF .NET Perl PHP

Why Nextopia?

Over 1,100 Internet Retailers count on Nextopia to improve conversions with better Search, Navigation and Merchandising. But don't take our word for it. Below are what our customers are saying:

Overall Impression

“

Selecting Nextopia for our site search has been one of the best decisions we made. Probably the main reason our relationship works is that they're the right size of company for us. I love Nextopia. I really do.

”
Nate York, IT Manager
Mountain Rose Herbs
“

Nextopia's search technology helps us thrive in a very competitive market.

”
Derek Kleinow, Founder and CEO
TigerGPS.com
“

I would absolutely recommend Nextopia to other businesses. I can't speak highly enough of the Nextopia team, the ease of use of the platform, and the implementation is rather easy and painless.

”
Jeff Couto, Web Marketing
Raymour & Flanigan
“

Nextopia has been really important to what we do. They have been a great partner in our growth. They make a great product, provide great support. and they're super friendly. What more can you ask for?

”
Stefan von Imhof, President
VP Games
“

I would strongly recommend Nextopia to any Internet retailer who is looking for site search. I would seriously put them head to head against all the other competitors and ask those competitors exactly what they do that justifies ten times the price.

”
Todd Morris, CEO
BrickHouse Security
“

Yahoo!'s recommendation of Nextopia is one of the best suggestions I've ever received.

”
Patrick Gill, Marketing & Ecommerce
Ecommerce Outdoors
“

About 25% of our visitors go straight to the search box so Nextopia is a really important piece of technology and vital to our merchandising strategies. I particularly like the redirection functionality, which enables us to direct shoppers to specific landing pages based on their search terms.

”
Ken Kikkawa, President
eHobbies.com
“

The time was right to upgrade our site with a really comprehensive site search and merchandising system. The price was right. The implementation was painless. The performance has been terrific.

”
Maria Sutorik, Vice President
Bronner's

The Personalized Attention

“

Nextopia has been really important to what we do. They have been a great partner in our growth. They make a great product, provide great support. and they're super friendly. What more can you ask for?

”
Stefan von Imhof, President
VP Games
“

know I can talk to my Nextopia account rep and get stuff done. I've really enjoyed working with the engineers tremendously. When I've needed applications developed, they've gone above and beyond the call of duty several times. I work with other vendors and don't get anywhere near the same level of personalized attention. With other vendors, I'm not just not as important. With Nextopia, I am really, really important.

”
Nate York, IT Manager
Mountain Rose Herbs
“

We're a discount fragrance retailer, #407 on the Internet Retailer Top 500 and have been a Nextopia customer for three years. How did we choose Nextopia? It is simple. It really boils down to people. The technology, of course, is robust and it is great. But essentially, we found a connection with the company. They understood our needs and what we were looking for. When you have that connection and they understand who you are and what you're all about, everything just seems to flow and you get a really good product. It worked out from there.

”
Howard Wyner, CEO
Scentiments.com

The ROI

“

Nextopia's technology has such long-term positive revenue and ROI ramifications that it is just stupid not to implement it on your site. Nextopia's AutoComplete with Images module is worth thousands and thousands of dollars to a larger website. In addition to the revenue it creates for us, it makes it really easy for our staff to find products. In fact, pretty much everyone in sales and support uses it to quickly find products in our catalog, even if it wasn't designed for them.

”
Ryan Urban, Director of Acquisition
BrickHouse Security
“

EcommIShopNav paid for itself in less 30 days. Conversion increased 20% and average order value rose 7%. Nextopia is a no-brainer and has probably delivered the largest and fastest ROI of everything we've done since 1998.

”
Doug Smith, VP, Business Development
3Balls.com
“

Nextopia is a prescription for higher sales. I can attribute a sales increase of nearly 10% to our site search strategy and Nextopia technology.

”
Ken AU, Dir., Ecommerce
Abt Electronics
“

Our sales increased about 20% after implementing Nextopia.

”
Andrew Brown, Co-founder and CEO
ToolFetch

Great Technology and Product Innovation

“

Nextopia's SearchICloud is a great way to boost our SEO traffic and help shoppers find popular products.

”
Derek Kleinow, Founder and CEO
TigerGPS.com
“

Because of our reliance on a customized internal platform, we ended up using Nextopia's custom API system to make sure that we integrated their search results page into our website. This allowed us to really make it a seamless experience because it feels like part of our website. In fact, it is part of our website. And we then have the ability to customize the experience for the customer.

”
Jeff Couto, Web Marketing
Raymour & Flanigan
“

The AutoComplete implementation process was real easy since we were already an existing eComm|Search customer and were already submitting tracking codes for each product SKU. That was it. Nextopia's developers did the rest.

”
Ryan Urban, Director of Acquisition
BrickHouse Security
“

We rely on Nextopia. With 9,000 SKUs, it can be very difficult to organize all of the info. On a regular day, we'll have 3500-8000 search queries on our site. Nextopia has been a great tool to deliver relevant answers to about 99.5% of our searchers. The other half percent who can't find what they want - we find out why and tweak the engine. It's a constant improvement process.

”
Stefan von Imhof, President
VP Games

Ease of Implementation

“

We are on a Channel Advisor ASP.Net ecommerce platform. Integration with Nextopia was good because we just gave them access to our developer and they went behind the scenes and integrated the search seamlessly where we didn't have to go back and forth or do too much with in-depth technology that we didn't really understand. The good thing that we liked was that they were very responsive. If we had any questions, Nextopia answered right away. We were very happy with the integration. Even afterwards, we were able to go back and tweak the things that we wanted to change to make it exactly how we wanted.

”
Lonny Drexler, Ecommerce Manager
Dealyard.com
“

Nextopia integrates very easily into the Yahoo! Stores platform and we've been a happy customer for over three years. In general, site search benefits a retailer in proportion to the completeness of the underlying product database. By working with Nextopia, we've been able to implement some solutions that correct the fact that product attributes for some of the SKUs in our product database are incomplete.

”
Patrick Gill, Marketing & Ecommerce
Ecommerce Outdoors
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