Using Synonyms to Improve Your Site Search – eCommerce Conversion Tips

Hello, my name is Michael and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about synonyms, and how properly configuring synonyms on your search tool can help drive revenue to your online store.

Let us begin with what a synonym is. A synonym is a word that means exactly—or nearly the same thing—as another word. In the case of eCommerce, a synonym is a different word that can accurately describe a product of another word. For example, running shoes and sneakers, or pot and saucepan, or hoodie and sweater.

Being aware of synonyms is important to your on-site search so that you can always provide your customers with accurate results regardless of the language customers use in their searches. Through advanced search tools, you have the ability to set up “synonym redirects” which will automatically direct a customer to products they were searching for regardless of the product name. Using the example above, if you run a shoe store and none of your products have the keyword “sneakers” in them, you can manually set up a redirect so every search for “sneaker” goes to the results page for “running shoe”.

By setting up proper synonym redirects, you can reduce “no results found“, directing your customers to the products you offer, reducing customer frustration and thereby creating an exceptional user experience. After all, you don’t want to lose a sale to a competitor because your customer can’t find what they are looking for using their own language.

Thanks for watching and I’ll see you next time!