Tips to Improve Your Conversion Rate During The Holiday Season

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The holiday season is officially right around the corner, which means the start of the busiest period for retailers is about to begin.

Considering the last quarter of the year brings in a surplus of site traffic and a significant increase in purchases, now is the opportune time for retailers to start implementing smart strategies for boosting their holiday conversion.

Black Friday (November 25) is traditionally the first major shopping event of the season, followed by  Cyber Monday (November 28)  and marks the beginning of the period with heightened promotional offers.

However, in order to maximize conversions and sales, retailers should be mindful of the other upcoming shopping holidays, as there are a number of ‘shopping days’ to take advantage of.

2016 Shopping Holidays:
Green Monday December 12th
Free Shipping Day December 16th
Super Saturday Dec 24th
Christmas Eve Dec 24th
Boxing Day Dec 26th

While improving internal site search is always a surefire way to increase sales and  conversions, there are a number of simple solutions available that many retailers forget to take advantage of.

So if you’ve been looking for some last-minute tweaks to make before you start pushing your holiday promotions, we rounded up some of the smartest changes you can make to your eCommerce store this holiday season.

From including customer product reviews to ensuring your website is mobile optimized, we rounded up five practical eCommerce tips that will help you stand out from the competition and maximize your holiday conversions in our infographic below.

Holiday Conversion Tips

For additional information on how you can maximize your eCommerce conversions and sales make sure to check out Nextopia’s various site search solutions.

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